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Online Business Blog

News and information about online business, marketing and sales. Published by Chuck Vosburgh at Pro Techniques.

Does it seem like you see the same thing over and over?

Chuck Vosburgh - Thursday, July 08, 2010
Take a look at these home pages. They all have something in common:

All five of these businesses seem to have the same staff.

You probably recognized these as a stock photo right away. Stock photos are ubiquitous on the web for good reason, they're fast and cheap. In fact this image came from a popular stock image site and probably cost about $3. The problem is, most everyone else recognizes them as stock images too. So what do you think that does to your credibility? I know, times are tough, and sometimes it makes sense to use stock images. But on a home page implying that these are your people? Come on.

Your image has value. It amazes me how many marketers who would cringe at the thought of wearing a suit that was fast and cheap will do this to their business without realizing it. I say there is no savings of money when your reputation is harmed. In fact, just the opposite. First impressions do count and it's a well known fact that people usually form an opinion about your business before they read a single word. I'm not saying never use stock images, they do have a place. Just don't risk your reputation for a few dollars.

What do you think? Let us know in the comments :)
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