Site Admin
No one logged in. Log in

Online Business Blog

News and information about online business, marketing and sales. Published by Chuck Vosburgh at Pro Techniques.

Mission statements are bad even if they are true.

Chuck Vosburgh - Wednesday, May 26, 2010

There, I said it. They're bad because they are b.s. They're bad because the people who come in contact with your customers most likely have never read it, and if they have, they view it as b.s. too. They're bad because they've been so badly abused, no one cares.

I searched "mission statement" on Google and here's the first one that came up. I removed the company name and industry, but it could have come from any business:
We are people who make it our business to be like a good neighbor; who built a premier company by selling and keeping promises through our marketing partnership; who bring diverse talents and experiences to our work of serving the xxxxxx customer.
Our success is built on a foundation of shared values -- quality service and relationships, mutual trust, integrity and financial strength.
Our vision for the future is to be the customer's first and best choice in the products and services we provide. We will continue to be the leader in the xxxxxxx industry and we will become a leader in the xxxxxxxx arena. Our customers' needs will determine our path. Our values will guide us.
Do you actually believe any of this? How many hours of meetings do you think were spent on this? Was it worth the effort?I have sat in dozens of marketing meetings where a decision maker will say something like "Let's tell them..." as if telling "them" is good enough. What about being? BE something good, don't just say it.

Here's my advice:

Don't waste your time on mission statements. Spend your time deciding what your business will be. Then use that as the measuring stick for everything you do. For example, the company who's statement is above wants to be a good neighbor. The measure is simple, does this make us a better neighbor or not? Terms like best and leader are too subjective to be used as a measure and keeping promises is a prerequisite to being a good neighbor. To be fair, the company is one I have some experience with and they do a good job of being consistent with their mission statement. They do indeed try to be a good neighbor. Which proves my point, no one will believe statement anyway. It's conditioning.There are those who talk and those who do. Which one do you want to be?
What do you think? Write some comments :)
Comments
clounkaccerne commented on 28-Aug-2012 04:35 PM
http://www.kdkokdofkasd.com - kdkokokokoko
kdkokokokoko http://www.kdkokdofkasd.com
lucky strike cigarettes commented on 31-Aug-2012 06:09 AM
Fascinating blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your design. Many thanks
auf dieser Seite commented on 03-Sep-2012 12:34 PM
I know this web page provides quality depending content and additional information, is there any other web site which gives these kinds of information in quality?
kent cigarettes commented on 04-Sep-2012 08:19 PM
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I've been looking for a plug-in like this for quite some time and was hoping maybe you would have some
experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
newport coupons online commented on 06-Sep-2012 01:52 AM
Hi, Neat post. There is an issue with your site in web explorer, would test this? IE still is the marketplace leader and a big element of people will pass over your fantastic writing due to this problem.
SearVelet commented on 07-Sep-2012 02:20 AM
http://www.kdfokodlps.com - kdfokodlps -
kdfokodlps , http://www.kdfokodlps.com
SearVelet commented on 08-Sep-2012 09:46 AM
http://www.kdfokodlps.com - kdfokodlps ,
kdfokodlps , http://www.kdfokodlps.com
Jim commented on 08-Sep-2012 12:21 PM
Truly useful....look forward to returning.
slenuetle commented on 11-Sep-2012 04:45 AM
http://www.kdfokodlps.com - kdfokodlps ,
kdfokodlps - http://www.kdfokodlps.com
scottstucker commented on 13-Sep-2012 09:10 PM
Ahaa, its pleasant conversation on the topic of this post here at this blog, I have read all that, so now me also commenting at this place.
emossyexofs commented on 14-Sep-2012 04:36 AM
TclNbkJpCMbQAzboy, http://onlinecasinogameslivebestuk.co.uk - best casino ,CVnwZ,
online casino ,69836, http://onlinecasinogameslivebestuk.co.uk , 580,
Senwayday commented on 14-Sep-2012 04:40 AM
HKBSrJqRHfaMrmnHQ, http://onlinelivecasinogamesbestuk.co.uk - online casino games ,3734,
best online casino ,SBvOoZB, http://casinoonlinegameslivebestuk.co.uk , (:I,
HokeFoowl commented on 14-Sep-2012 04:52 AM
bwLJvtVaRHClKgAdd, http://www.thecoffeeplace.com.au/index.php/member/31223/ - online casino uk ,71370,
best online casino ,0*-), http://www.teatromusic.com/member/84185/ , <:-0,
Jaloanneria commented on 14-Sep-2012 06:20 AM
QYJvbn, http://casinoonlinegameslivebestuk.co.uk - best casino ,ThtamfFkmwSnOui,
best casino ,:-0, http://casinoonlinegameslivebestuk.co.uk , 90600,
ChoonnaGuak commented on 14-Sep-2012 07:05 AM
xfUmNKfCXhuiHOaW, http://onlinecasinogameslivebestuk.co.uk - live casino ,GuRqNvjyKdvajg,
best casino ,GPdtI, http://onlinecasinogameslivebestuk.co.uk , 66937,
preacycrert commented on 14-Sep-2012 08:24 AM
vYvkcBcOkpQI, http://ukonlinecasinogameslivebest.co.uk - online casino uk ,27322,
online casino uk ,238, http://ukonlinecasinogameslivebest.co.uk , 8991,
Spertyapamy commented on 14-Sep-2012 08:28 AM
zZXJKKnitjgXaMUKi, http://www.baronhirsch.org/index.php/member/230598/ - best online casino ,nBJwqu,
best online casino ,80453, http://jamescanon.com/member/19929/ , (nah),
Bownspoowly commented on 14-Sep-2012 08:43 AM
xgHbTUN, http://onlinecasinogameslivebestuk.co.uk - best online casino ,nGmukeqVTqpz,
online casino games ,76213, http://onlinecasinogameslivebestuk.co.uk , [_ - ,
AnnelfFlatess commented on 14-Sep-2012 08:51 AM
PCbcLijONeWAdzce, http://slots-onlines.co.uk - slots online ,:[,
slots online ,:- - , http://slots-onlines.co.uk , PYUtNXMnGVhcrWQr,
ComHimbuctcic commented on 14-Sep-2012 08:57 AM
ZVxJCyXcFPaKkRq, http://shockinall.com/member/328 - live casino ,}:-X,
online casino games ,nBMwMuwbMvSk, http://forsalebyowneradvantage.com/index.php?/member/2471 , //o-o\\,
exireenty commented on 14-Sep-2012 09:26 AM
XvHhg, http://slots-onlines.co.uk - slot ,FLHIwRShphHR,
online slots ,33284, http://slots-onlines.co.uk , ~,
Excanichonice commented on 14-Sep-2012 10:05 AM
uSxookCYUkbevrk, http://slots-onlines.co.uk - slot ,Y_Y,
online slots ,:-v, http://slots-onlines.co.uk , 94400,
live casino commented on 14-Sep-2012 11:47 AM
vKclHlNBqGJYdT, http://casinoonlinegameslivebestuk.co.uk - best online casino ,nEOgpQcwxLMHzCnmp,
live casino ,ekOaoHZ, http://casinoonlinegameslivebestuk.co.uk , PPYoPRGxTc,
best online casino commented on 14-Sep-2012 12:31 PM
FBjQAeNIFKMUl, http://onlinecasinogameslivebestuk.co.uk - best online casino ,d:),
live casino ,:-P, http://onlinecasinogameslivebestuk.co.uk , QVmsLw,
online casino commented on 14-Sep-2012 12:36 PM
SdAekdPMiFHl, http://www.sanfranciscowinecountrytours.com/member/23757/ - online casino uk ,stggMcWUlbQnpfp,
online casino games ,LnpwQpgsvafSmJGKz, http://orders.eberspacher.com/member/7235/ , 7156,

Post a Comment




Captcha Image

Trackback Link
http://protechniques.com/BlogRetrieve.aspx?BlogID=419&PostID=100316&A=Trackback
Trackbacks
Post has no trackbacks.